Grow your San Diego small business
Hi, I'm Jonathan. I made glasses in the back of an optical shop and ended up running the store, so I know how a small business actually works. I find out what's holding yours back, then I fix it. You work with me directly, start to finish.
Jonathan Mejia, MBA
FrameScale Inc
- MBA
- Marketing concentration
- UC Riverside
- Bachelor's in business
- Small Business
- Who I work with
- San Diego
- In person, one on one
Where most owners get stuck
Most owners I meet have at least one of these. Plenty get stuck on all four, and it can be hard to identify which problem you're actually experiencing.
You Can't Tell What Your Marketing Did
A report arrives every month, and you still can't say which part of it made you money. So you keep paying for it, because stopping feels riskier than carrying on.
People Land On Your Site And Leave
They find you, look for a few seconds, and book with whoever came up next. You paid to get them there and never found out what put them off.
Nearby Customers Can't Find You
Someone two miles away searches for what you sell, and the place down the road comes up. They were ready to buy and they never knew you existed.
Busy But Not Growing
You haven't had a slow week in months. The business is still the size it was. Working harder has stopped moving the number, and it isn't obvious what would.
What I Do
Most owners have difficulty identifying their problem, and I work with you to figure it out. Most need more than one of these, so we settle which ones on the first call and in what order.
I started on the floor, not in an office
My first job was making glasses. Then I started working on the retail side, selling them and running the store as a manager.
I worked in corporate stores, in franchises, and even in small optical practices. It was a long road that led nowhere, and I had to find a way out of the rat race.
So I went back to school. I got a bachelor's at UC Riverside and then an MBA in marketing, because I realized working with people was where I enjoyed the work most. My aim was to help small businesses grow and thrive in their respective industries.
Most owners think marketing means posting on social media. That's one small piece of it. Marketing is also who your customer really is, what you charge, what your website says, and whether anyone can find you on Google.
Social media managers and marketers rarely explain any of that. You get a monthly report and an invoice, and you still can't say what either one did for you. They also never work out the exact things your business needs to fix, so you end up with general tactics that would suit any company on the street.
I use my experience to run proper market research and identify where the growth actually is for your business.
I work with you one on one to understand where the business is struggling, what to do about it, and how to keep it growing after that.
I explain all of it as we go, because I want you to understand it yourself. You need me now, and the aim is that eventually you won't.
Jonathan
- You Work With MeYou call, I answer, and I did the work you're calling about. The person going through your numbers is the same person who built the thing.
- You See The Homework FirstI study your market and your customers before I tell you to spend anything. If you don't need what you came to me for, I'll tell you on the first call.
- Built For Your BusinessI won't hand you something I built for someone else with the logo swapped out. I start with how you actually take work in, because a website that fights the way you run things gets abandoned in a month.
- You'll Understand Your Own NumbersIf you can't explain your marketing to someone else when we're done, I did it wrong. I'll sit with you and go through the reporting until it makes sense.
Questions I get a lot
The things people ask me before we talk. If yours isn't here, put it in the form and I'll answer it.
What does a small business consultant actually do?
I find out why the business isn't growing, then I fix it. Usually that means a better website, showing up on Google when people search, and reports you can read on your own.
Do you only work with San Diego small businesses?
Mostly, and that's on purpose. Being local means I can come and see how the place runs, which tells me more than a phone call does. I take work elsewhere when it fits, but San Diego County is where I'm most useful.
What does it cost?
It depends on the business, so there's no price list. Some owners need one thing fixed. Others need the whole picture rebuilt. We talk first, then I give you a number and what it covers. The first call is free.
How long until I see results?
Research takes a few weeks. Website work depends on the size of the job. Google takes a few months, because that's how long it takes for anyone to notice you changed something. Anyone promising faster is guessing.
Can you promise I'll be number one on Google?
No, and nobody can. What I will promise is that you always know what I did and what it cost.
Do I have to sign up for something ongoing?
No. Some owners bring me in for one job and that's the end of it. Others keep me on month to month once things are running. Both are normal, and you decide which one you want after the work is done.
What happens on the first call?
Half an hour, just the two of us. You tell me what isn't working, I ask a few questions, and you come away knowing what I would tackle first. If I'm not the right person, I'll say so then.
Tell me what isn't working
Half an hour on the phone is usually enough to find it. Tell me what's going on and I'll tell you where I'd start. If I can't help, I'll say so on that call.
- 01I read it myself.
- 02We talk for half an hour.
- 03I tell you whether I can help.
- 04You decide. I won't chase you.
San Diego, CA. Serving San Diego County.
Monday to Friday, 9 to 5.
Tell me what's going on
Three boxes. It doesn't need to be long.