Services
Three pillars. One structured plan.
Strategy-first engagements that combine market intelligence, paid acquisition, and operational systems \u2014 built around what your business actually needs.
Strategy & Market Intelligence
Your strongest competitive advantage is a clear picture of where you stand and a focused plan forward. This is where every engagement starts.
- Market research and competitive landscape analysis
- Marketing audit — channels, funnel, and tracking gaps
- GA4 implementation and event tracking setup
- BigQuery data modeling and Looker Studio dashboards
- KPI frameworks and reporting cadence setup
- Marketing strategy and prioritized roadmap
- Presentation development and script writing
Visibility & Paid Acquisition
Get found by the right customers and convert them — through a strong local presence and targeted paid media that is measured and adjusted weekly.
- Google Business Profile optimization and management
- Local SEO — search content and offer landing pages
- Review and reputation management program
- Google Ads — search and display campaigns
- LinkedIn Ads for professional and B2B outreach
- Amazon Ads for optical product brands
- Budget pacing, weekly optimization, and lead quality review
Systems, Retention & Builds
Build the operational engine that keeps customers returning, referrals flowing, and your team running on clear processes instead of guesswork.
- Email and SMS lifecycle automation and nurture sequences
- Referral program design and tracking
- CRM platform setup and workflow configuration
- ClickUp project and operations system design
- Zapier and Jotform automation flows
- Website and app builds (Next.js, TypeScript)
- Conversion-focused UI and booking flow optimization
A note on content and social media
Social media strategy — what to post, when, and why — is built into the overall marketing plan. Content calendars and scheduled posting are available as a service. Copywriting for ads, emails, landing pages, and websites is handled directly.
Content production (photography, video, graphic design) is not done in-house. When production is needed, FrameScale manages the creative brief and coordinates with trusted production partners on your behalf — so the strategy is always connected to the output.
Not sure which pillar fits your situation?
That is exactly what the initial audit is for. Share what is going on in your business and you will get a clear starting point.