There are four things I do, and most owners need more than one of them. I start by working out what the real problem is, because owners usually call me about one thing and it turns out to be something else. Once we know that, we only spend money on the part that matters.
Most owners have difficulty identifying their problem, and I work with you to figure it out. Most need more than one of these, so we settle which ones on the first call and in what order.
Most owners I work with don't realize how much depends on who they're marketing to and what they actually say to them. So before I recommend anything I go and look at your customers and the businesses you're up against.
For you if: You're working flat out and it isn't showing up in the numbers.
A website is only worth anything if it turns someone looking into someone calling. I build around the way you take work in now, and it has to be quick and easy on a phone, because that's where most people will see it.
For you if: Your site is old, slow, or it just doesn't ring the phone.
Most people looking for you in San Diego start on Google or Maps, and a growing number ask an AI instead. I work on the things that decide whether your name comes up at all.
For you if: You need local customers and right now they're finding somebody else.
You shouldn't have to take my word for what's working. I set up tracking you can open and read on your own, and I don't put money into ads until the numbers say they'll pay for themselves.
For you if: Money goes out every month and nobody can tell you what came back.
I work the same way every time, and you see each step before we move on. It runs to five stages, and you'll always know which one we're in.
I start wide. Narrow it down too early and you'll fix the wrong thing. Who's buying in your area, what else they could pick instead of you, and what tips them one way or the other.
You know your business from the inside. Customers only ever see the outside, and the two rarely match. That gap is costing you work.
Now we turn what I found into a plan, and we sit down and decide it together so you know why every piece of it is there.
Then I build it. If the website or the tracking doesn't exist yet, I build that too, and I stay on it from the start of the job to the end of it.
Once it's live I watch how people move through it and how the business responds. Then we change the parts that aren't working.
There's no price list, because it depends on the business. Here is how the number gets worked out.
Everyone needs something different. One owner needs their Google listing fixed and nothing else. Another needs the whole thing pulled apart and rebuilt. If I put a package price on that I'd be guessing, and you'd end up paying for work you didn't need.
Ask What It Would CostHalf an hour on the phone so I understand what I'm looking at. It costs you nothing.
Once I know what the job actually is, you get a number and a list of what it covers.
Nothing starts until you've seen that and said yes to it.
If we carry on once the first job is done, it runs month to month. You can stop when it stops being worth it to you.
The number we agreed is the number you pay. If the job changes halfway through, we talk about it before any of that work happens.
The ones that come up when somebody's close to deciding. Anything not covered here, ask me on the call.
Yes. I'll push to do the research first, though. Building a website before we know who we're talking to is how budgets disappear.
Yes, all of it. The website, the Google listing, the reporting, all in your own accounts. You can keep running it without me, and some owners do exactly that.
No. Plenty of sites need fixing rather than replacing, and replacing one that works is a waste of your money. I'll tell you honestly which one you're in.
No. Ongoing work is month to month and you can stop when it stops being worth it. We agree the scope and the price before anything starts.
Small ones that have been open a while and want to get bigger. If you're still working out what you sell, or you want a whole agency team on it, I'm not your best bet.
I do, all of it. When you email or call, you're getting the person who built the thing, and that's the same person who'll explain the numbers to you afterwards.
The form on this page, or email framescalemarketing@framescalemarketing.com, or call (916) 520-4553. I read everything myself and usually come back the next business day.
Most people aren't, and that's what the call is for. Tell me what's going on and I'll tell you where I'd start.
San Diego, CA. Serving San Diego County.
Monday to Friday, 9 to 5.
Three boxes. It doesn't need to be long.